Agenda
8:00 am
9:00 am
9:45 am
10:00 am
10:30 am
10:45 am
11:45 am
12:00 pm
12:45 pm
1:30 pm
2:15 pm
2:30 pm
3:15 pm
4:00 pm
Registration & Breakfast
Full Throttle: How to Thrive When Demand Peaks
By March, campaign season is in full swing. This session focuses on staying ahead of the rush — hiring strategically, managing client load, and making smart operational decisions in the heat of the cycle. Discover how successful firms balance speed, quality, and sanity when the political business moves into overdrive.
Morning Networking Break
Morning Keynote Talk
Small Group Discussions
Group 1: Expanding Your Service Mix Without Losing Focus
Group 2: Leadership in the Pressure Cooker: Managing Teams Through a On-Year Election Cycle
Group 3: The Future of Your Team: Blending AI, Automation, and Human Talent
Group 4: What You Really Need to Scale: Strategies for Effectively Training and Empowering Your Staff
Taming the Chaos: Fixing Broken Systems Before They Break You
On-years can be boom-and-bust cycles for political businesses. Learn proven approaches to budgeting, billing, and forecasting so you can maximize cash flow during peak season and stay stable in the off-season.
Competing for Attention: Brand Differentiation in a Hyper-Competitive Market
The campaign industry is increasingly loud and competitive so your brand can’t afford to whisper. This session will discuss developing the right brand strategy to help you stand out amidst the ever-growing number of firms and consultants competing for business.
Afternoon Networking Break
Case Study Sessions
Hear practical real-world case studies from seasoned owners and executives about the art of success in the political campaign business.
Afternoon Keynote Talk
When Partnerships Go Wrong — And How to Recover
Partnerships can drive growth, but they can also sink time, money, and trust when they don’t work. Hear strategists get real about lessons they learned the hard way and offer advice on how to build partnerships that last.